Basic Online Privacy: Small Browser Tools That Make a Big Difference
Recently, I was sitting with a friend and we were browsing the internet.
At some point, he stopped, handed the phone to me:
“Look, it just showed me an ad about what we were talking about a minute ago.
They're officially coming after me!”
It probably sounds familiar to you too.
You look at a product once, and then it appears everywhere for days.
At that moment, you think: “Am I traveling, or are they following me?”
This is where this article comes into play.
Our topic: free and small privacy tools that run within the browser.
No VPNs, no heavy security packages —
just simple add-ons that reduce the feeling of being watched with a few small taps.
Ad Blockers — The First Layer That Lets You Breathe
My first serious introduction to privacy was the day I installed an ad blocker.
When I opened a page afterward, there was the kind of silence you instantly notice:
no boxes popping up from the sides, no auto-playing videos.
These tools don’t work magic — they simply block parts of ad and tracking code.
But the relaxation is noticeable.
After using it for a while, you understand the difference more clearly on ad-heavy sites.
The page becomes simpler, your attention less divided,
and the browsing often feels a bit smoother.
Tracker Blockers — Brakes for the “Eyes” in the Background
Ad blockers tidy up the visible side a little.
But there are also invisible tracking codes running behind the scenes.
These systems, known as “trackers,” note which pages you visit, how long you stay, and where you click.
When I added a tracker-blocking plugin,
I was surprised to see how many hidden requests some sites make —
even before the page is fully opened.
Such tools cut off a large portion of these background requests.
As a result, the ads you see become less personal,
and it feels like a small breath of relief for anyone who thinks,
“I don’t want what we just talked about to suddenly appear as an ad.”
Cookie Cleaners — Shorter Footprints
A cookie is like a small note your browser keeps, saying
“you saw this here, you clicked that there.”
Cookies can be useful — for example, they save you from constantly re-entering passwords.
But when used for monitoring, they can grow into something uncomfortable.
Some browser plugins delete cookies after a certain period of time.
For instance, you can set them to erase all traces once the tab is closed.
When I use such cleaners, I often encounter that “Nice to see you for the first time!”
attitude on sites I revisit after a while.
Sometimes it’s pleasant, sometimes inconvenient —
but it always feels a bit lighter on the privacy side.
Privacy Modes and Built-In Browser Settings
Modern browsers also offer their own tools.
Most have a Private or Incognito Window mode.
When browsing this way, your history and cookies aren’t saved.
Of course, this doesn’t mean you’re completely invisible online —
it just ensures that traces from that session aren’t stored on your device.
I use this mode especially on public computers.
It’s perfect for the “what not to leave behind for the next person” concern.
In the browser’s settings, you can also enable:
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Tracking protection
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Third-party cookie restrictions
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“Do Not Track” requests
After exploring those menus a bit, you realize how “neutral” the default settings really are.
Privacy-Focused Search Engines and Extra Helpers
Even the search engine you use can affect how much of you is recorded.
Some search engines don’t create user profiles or store your search history.
The result: fewer follower ads, less personal targeting.
In addition, there are:
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Small tools that redirect traffic to encrypted (HTTPS) versions of sites
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Extensions that reduce tracking by social media buttons
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Add-ons that confuse fingerprinting methods used to identify your device
Each one makes a small contribution.
Not a miracle on its own, but together, they create noticeable relief.
Does “Free” Cost Something?
When the phrase “free privacy tool” comes up,
the next question is inevitable:
“So where does the money come from?”
Some projects are completely community-based or supported by donations.
Open-source tools can be inspected by anyone curious about what they actually do —
which adds a layer of trust.
Still, it’s not wise to blindly install every extension labeled “free privacy.”
When I find a new one, I first look at:
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User comments
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The developer’s background
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What permissions it requests
Browsers already show you the requested permissions during installation —
and that alone gives you an idea of its honesty.
A Small Step Toward Breathing Freely
Sometimes it really feels like “I’m online, but someone’s always looking over my shoulder.”
It might be hard to erase that feeling completely,
but it’s possible to soften it.
These small, browser-based tools slip into everyday life exactly at that point.
For me, the process went like this:
first an ad blocker, then a tracker blocker, then a cookie cleaner —
and gradually, my browser started to breathe easier.
I didn’t change everything overnight;
I just experimented — one setting, one add-on at a time.
And that’s really what privacy feels like in the end:
a slow, steady return to silence.
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